Rob Reid is a writer and technology entrepreneur based in both Los Angeles and San Francisco, California. He's the author of "Year Zero" (Del Rey, 2012) - a novel about aliens with a mad passion for human music. He also wrote "Year One" (William Morrow, 1994), a memoir about student life at Harvard Business School; and "Architects of the Web" (Wiley, 1997), which chronicles the rise of the Internet as a commercial medium. His other writings have included a cover story for Wired Magazine, as well as prominent features in publications including the Wall Street Journal, Business 2.0, and the Gilder Technology Report. He has also written for countless websites, including Ars Technica, Wired.com, and Spinner.com.